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The Speed to Market Myth: Why “Fast” is Often the Enemy of “Quality”
In my 20 years, I’ve watched brands burn out because they tried to race the giants. They see a trend on Monday and want it in their warehouse by Friday.
While agility is a superpower, unrealistic speed is the #1 cause of manufacturing disasters.
If you skip the necessary steps to save three days, you might end up losing three months fixing the mistakes.
The “Speed Tax”: What You Lose When You Rush
When a factory is forced to bypass the standard timeline, three things usually happen:
Skipped Lab Tests: As we discussed in Article #15-The Science of the Label: Why We Let the Labs Do the Talking: Validating Your Care Labels, skipping 3rd party testing means you are guessing about shrinkage and color bleeding.
Fabric Instability: If you don’t allow the fabric to “relax” (Article #11-The 1% Rule: Why We Reject the First 3 Meters of Every Fabric Roll) because you’re in a rush to cut, the final garments will almost certainly twist or shrink after the first wash.
Burnout Errors: Sewing teams working 18-hour shifts to meet an impossible deadline will make more mistakes. Stitches will be crooked, and quality control will be rushed.
The CdGarment Solution: “Smart Speed”
We don’t believe in “Fast Fashion”; we believe in Efficient Manufacturing. We help our clients get to market quickly without cutting corners by:
Pre-Sourced Fabrics: We keep a library of high-quality “core” fabrics ready to go, saving weeks of sourcing time.
Parallel Processing: We start the tech pack and trim sourcing while the fabric is in transit, rather than doing everything one by one.
Digital Communication: Using clear, instant feedback loops to approve samples, eliminating the “dead time” of waiting for emails.
For woven/knit cut & sewn:We use an automated hanging system and agile workflows for easy management
Simple Insight
Being the first to market with a bad product is worse than being second to market with a perfect one.
At CdGarment, we don’t just move fast; we move accurately. We help you build a reputation for reliability, not just speed.
